Produce in a Photobox

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Final Combination

One of my latest endeavors has been working with my cousin on the branding, identity and marketing strategy of Friendly Hills Farm. I’ve gone into more depth about that in a previous post but this week I wanted to focus on one shoot in particular.

The purpose of the shoot was to highlight the various products available at that week’s pop-up event. I wanted to photograph the products as if they were weightless yet present. I’ve always wanted to play around with light boxes, so 40 dollars later on Amazon, I picked one up. What a joy it was to pull this series together:

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Michael Villaseñor
Michael Villaseñor

Written by Michael Villaseñor

An amateur at most things including photography, music and writing.

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