Friendly Hills Farm

One of my personal favorite projects over the past six months is helping develop out a brand identity and position for local urban farm: Friendly Hills Farm.

I worked with a long time collaborator and friend Shannen Craft to develop the logo mark and initial brand guidelines. Since then we have been working on flexing the brand, conducting tests that measure impacts with audience, rotating messages and images. In the past week, I have expanded the scope of the marketing tests to include imagery to understand what / what doesn’t resonate with our audience.

What I have found is deepening the contrast points, white values, and mood positively impacts the engagement with the brand. A few winners of the test are featured below.

Exterior Shoot

Farmer Brandon Peralta picking the harvest of radishes from their bed.

Early morning dew on the cauliflower leaves.

Chef Brandon Peralta posed after a long day of work in his shed.

Interior Shoot

Products featured on FHF popup for February 21st.

Chef Brandon Peralta posted in front of the products featured in the upcoming weekend’s popup.