Over the course of the past few years, I have relied solely on the distribution of images and associated lyrics via Instagram. While this has been successful for me in displaying my connection between words and images, I have felt limited by the small canvas size and the noise of…
One of my latest endeavors has been working with my cousin on the branding, identity and marketing strategy of Friendly Hills Farm. I’ve gone into more depth about that in a previous post but this week I wanted to focus on one shoot in particular.
The purpose of the shoot was to highlight the various products available at that week’s pop-up event. I wanted to photograph the products as if they were weightless yet present. I’ve always wanted to play around with light boxes, so 40 dollars later on Amazon, I picked one up. What a joy it was to pull this series together:
Also known as “The Biggest Little Farm”
I had a chance to visit the lovely campus of Apricot Lane Farms and capture a few of the gorgeous angles it offers. A fully functional organic farm with a keen focus on regenerative farming is impressive to see in action.
As much as I enjoyed the trip, I have been finding myself less enthused by full light photography. I’ve collected some of my favorites to feature here but I can’t say any of them are “winners” in my mind. Not sure if it was the lack of depth in the photos I took or that my eye wasn’t attracted to a particular moment, but after reviewing everything I felt “meh”.
There is one exception though, I liked the framing of the following photo:
Here are the rest of them, enjoy!
No other city has such a wide array of shapes and forms that sculpt the sky than Shanghai. I was overwhelmed at times, attempting to capture it all, which was my mistake. The photos started to align more specifically with my intention once I stopped trying to place them and instead captured the geometric forms floating in space.
Lechee, Arizona | March 2020
Treading gently through the sand, avoiding any touch to the walls, we explored a relatively young slot canyon in the middle of the Navajo Nation. Away from the crowds and otherwise uninspired tourist lot, we were able to sink slowly into an environment that felt well outside of our world.
At one point our guide pulled to the side and let us freely explore as he played some notes through a wood flute. The sound drifted aimlessly through the narrowing corridors, smoothly, in and out of range.
Senses overwhelmed, time stopped.
One of my personal favorite projects over the past six months is helping develop out a brand identity and position for local urban farm: Friendly Hills Farm.
I worked with a long time collaborator and friend Shannen Craft to develop the logo mark and initial brand guidelines. Since then we have been working on flexing the brand, conducting tests that measure impacts with audience, rotating messages and images. In the past week, I have expanded the scope of the marketing tests to include imagery to understand what / what doesn’t resonate with our audience.
What I have found is deepening the contrast points, white values, and mood positively impacts the engagement with the brand. A few winners of the test are featured below.
Vast open roads dotted by passing abandoned buildings, vacant shores and sense of malaise accompanied us as we drove the perimeter of the ecological disaster known as the Salton Sea.
Simply put, that is a passerby’s experience.
To those who stop, the landscape of the sea, is a moving experience that fills the hollow soul of hopelessness with vigor.
Majestic open plains disrupted by jagged mountains, glass-like water punctured by emerging lava spouts, a human-made mistake that still contains unmistakable beauty.